Southampton could be set for financial boost with new PL TV deal

By Marc Walker | Nov 17, 2021

A general view of the stadium is pictured ahead of the English Premier League football match between Southampton and Crystal Palace at St Mary's Stadium in Southampton, southern England on May 11, 2021. - RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or 'live' services. Online in-match use limited to 120 images. An additional 40 images may be used in extra time. No video emulation. Social media in-match use limited to 120 images. An additional 40 images may be used in extra time. No use in betting publications, games or single club/league/player publications. (Photo by Glyn KIRK / POOL / AFP) / RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or 'live' services. Online in-match use limited to 120 images. An additional 40 images may be used in extra time. No video emulation. Social media in-match use limited to 120 images. An additional 40 images may be used in extra time. No use in betting publications, games or single club/league/player publications. / RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or 'live' services. Online in-match use limited to 120 images. An additional 40 images may be used in extra time. No video emulation. Social media in-match use limited to 120 images. An additional 40 images may be used in extra time. No use in betting publications, games or single club/league/player publications. (Photo by GLYN KIRK/POOL/AFP via Getty Images) /

Southampton and other Premier League clubs could be set for another financial boost with a new US TV rights deal said to be close.

According to a report from BBC Sport, £1.49bn could be accumulated as US companies NBC, CBS and ESPN compete to provide their customers with coverage of the English top-flight between 2022 and 2028.

This will almost certainly mean a share of the new finances for Southampton and their Premier League rivals and increased income from the 2022/23 season onwards.

A combination of shared TV rights, merit payments and other TV revenues saw Southampton take home a cool £116.9m after last season despite their 15th-placed finish.

A detailed view of the Southampton crest (Photo by Jack Thomas/Getty Images) /

Importance of Southampton’s continued Premier League place emphasised further

Becoming an established Premier League club has helped Southampton in many ways. They are able to attract good quality players and, most importantly, have a huge and consistent income compared to many other European clubs.

This has enabled a certain amount of security even through a pandemic where financial strains were evident for many businesses and where football fans were unable to watch their team from the stands.

A bad side to this is the huge gap that has now opened up between top-flight clubs and those in the Championship. A drop back to the second-tier for Southampton would certainly be devastating in terms of that secure income being taken away overnight.

The club seem safe enough in the Premier League right now but they will need to build further on their good run of recent form to ensure their place for next season.

A four-game unbeaten run has seen Ralph Hasenhuttl’s side climb to 13th in the table currently, with their 14 points keeping them a good distance away from the bottom three.

More positively, a win against Norwich on Saturday when Saints return to action could take them level on points with Brighton and Manchester United in 7th and 6th respectively.

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